Since Spirit Airlines adopted its ultra-low-cost model eight years ago, legacy carriers have generally avoided price-matching, but now—with all three U.S. discount airlines planning considerable capacity increases next year—the dynamics have changed, as American Airlines executives made clear recently.  “Let’s say what we’re doing is, anytime that we are competing with a nonstop carrier, nonstop to nonstop, we’re going to compete and match their ...


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