Eight months after the collapse of WOW Air, a new Icelandic LCC has emerged with plans for services to Europe and North America. The new airline, PLAY, draws several members of its launch team from both WOW Air and Icelandic charter and ACMI specialist Air Atlanta. The airline’s unofficial name prior to launch was WAB Air—for We Are Back, a reference to the former WOW Air, where several executives were previously employed. PLAY’s CEO is Arnar Már Magnússon, ...

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