LONDON—Aer Lingus has unveiled a major brand identity update, as it seeks to maintain its position as the self-described leading value carrier on transatlantic routes. At an event at Dublin Airport Jan. 17, COO Mike Rutter said its new business model involved 50% of its passengers using Dublin as a connecting hub between North America and Europe. The Irish capital has become increasingly popular with transatlantic travelers in recent years, particularly with residents of the UK ...

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