September 1958: Bitten and Smitten by a Boeing
The use of celebrity endorsements is an old, familiar convention in advertising, going back way before a B-film actor named Ronald Reagan hawked Chesterfields in postwar magazine ads or a post-Beatles Ringo Starr promoted Oldsmobiles on TV. From time to time such celeb-centered ads even show up in...
Subscription Required
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.
Already an AWIN subscriber? Login
Did you know? Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.
Related Content
