Allegiant Travel Co. will take the first steps toward creating a loyalty program by introducing a new co-branded credit card in the second quarter, with a loyalty program to follow later this year. The carrier hinted earlier this year that it would create its first loyalty program, and it now is in a position to begin “building up the architecture in our system to manage a points program,” President Andrew Levy told analysts during Allegiant’s first-quarter earnings call. ...
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