Almost 15 years ago, Airbus took a huge bet on one segment of the market—very large aircraft. With the A380 still a heavy financial burden and the A350, too, far from generating profits for the manufacturer, Airbus will be forced to prioritize investment decisions more than ever as it defines its product strategy going forward. All of the open questions facing the European aircraft builder surround the long-haul segment. Unlike rival Boeing, whose main challenge lies in delivering on ...


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