Senior Director, Group Digital Content Strategy, Aviation Week Network
London, UK
Summary
Rupa leads the Aviation Week Network's digital content strategy, content marketing and audience engagement.
Since joining in 2010, Rupa has ushered Aviation Week into a more mobile, social and digitally interactive era. She leads a team that has won several awards for excellence in digital content and social media.
Previously, she led multi-stakeholder communications at London City Airport where she was responsible for a number of high profile campaigns. Prior to that, she worked in brand communications and public relations roles in the business and leisure travel industry.
When International Airlines Group completed the purchase of British Midland International (BMI) from Lufthansa in late April 2012, it presented British Airways with the major challenge of quickly bringing BMI’s Airbus narrowbodies into BA’s existing fleet. From May 2012 to January 2013, in what BA describes as “an extremely complex process,” it integrated 11 Airbus A319s, seven A320s and seven A321s from BMI into its fleet. BMI’s two A330s were returned to lessors because BA does not operate Airbus widebodies.
Qatar Airways is among Airbus’s and Boeing’s best customers, given its huge targets for growth. But it is also using its clout to rearrange its orderbook and push for new models.
