Senior Director, Group Digital Content Strategy, Aviation Week Network
London, UK
Summary
Rupa leads the Aviation Week Network's digital content strategy, content marketing and audience engagement.
Since joining in 2010, Rupa has ushered Aviation Week into a more mobile, social and digitally interactive era. She leads a team that has won several awards for excellence in digital content and social media.
Previously, she led multi-stakeholder communications at London City Airport where she was responsible for a number of high profile campaigns. Prior to that, she worked in brand communications and public relations roles in the business and leisure travel industry.
Last week's delivery of an Airbus A380 to British Airways (BA) was a landmark event for the manufacturer. The aircraft finally is sporting the liveries of all of the big European airlines—BA, Air France and Lufthansa. But Airbus may have reason to worry.
Airbus kicked off the flight-test campaign of its newest clean-sheet widebody, the A350, on June 14. Test aircraft MSN001 took off from Toulouse-Blagnac airport at 10 a.m. local time and remained in the air for 4 hr., 5 min. Chief test pilot Peter Chandler was at the controls along with Guy Magrin, an A350 project test pilot. They climbed to 10,000 ft., then 25,000 ft., reaching 340 kt. at both altitudes. The landing gear were retracted for the first time 33 min. into the flight.
