Richard Maslen has travelled across the globe to report on developments in the aviation sector as airlines and airports have continued to evolve and adapt to changing market conditions. Initially managing the weekly newsletter for respected aviation insurance loss adjuster Airclaims Limited, he later joined aviation media company Key Publishing where he spent almost nine years interviewing many of the industry’s senior players producing content for renowned titles such as Airliner World and Airports of the World. In 2011, he joined air service development specialist Routes (latterly part of UBM) where he developed a complete digital editorial content strategy for the business and has become well respected by the aviation community for his knowledge and insight. In April 2017, he left to establish his own business, Maslen Aviation Consultancy, providing storytelling content production, delivery and promotion support as well as consultancy services on aviation topics. He has already started working independently for a number of clients providing online content, event coverage, conference speaking, media appearances, advice on marketing and live event experience as well as project management on an exciting new content platform.
HNA Group’s airline operations are central to its expansion plans as it seeks investments to reach its goal of becoming a global top 50 company by 2030.
Despite making its retreat from the European market back in 2012 due to high fuel costs, airport taxes and weak demand, it has been AirAsia X’s ambition to return to the Continent with more fuel efficient twin engine equipment once market conditions improved.
Have you wondered what enticed an airline to a certain destination? What the data says about demand on the city pair and connecting markets? What external factors may have influenced the airline in selecting a specific city pair? How this business case differs from others? Our new ‘Route Case’ offering will seek to provide the answers all within a single 20 minute meeting slot at our events.
