Richard Maslen has travelled across the globe to report on developments in the aviation sector as airlines and airports have continued to evolve and adapt to changing market conditions. Initially managing the weekly newsletter for respected aviation insurance loss adjuster Airclaims Limited, he later joined aviation media company Key Publishing where he spent almost nine years interviewing many of the industry’s senior players producing content for renowned titles such as Airliner World and Airports of the World. In 2011, he joined air service development specialist Routes (latterly part of UBM) where he developed a complete digital editorial content strategy for the business and has become well respected by the aviation community for his knowledge and insight. In April 2017, he left to establish his own business, Maslen Aviation Consultancy, providing storytelling content production, delivery and promotion support as well as consultancy services on aviation topics. He has already started working independently for a number of clients providing online content, event coverage, conference speaking, media appearances, advice on marketing and live event experience as well as project management on an exciting new content platform.
Around two million passengers a year fly between Australia and the UK (O&D demand for 12 months to October 2016) and the famous Kangaroo Route has been one of the most competitive air corridors in aviation history with tens of airlines competing for traffic via various points across Asia and more recently the Middle East.
Hainan Airlines' landmark Beijing - Las Vegas service has its roots in the US city hosting the World Routes air service development forum back in October 2013 and has been helped subsequently by regular meetings at Routes regional and world events. The Las Vegas Convention and Visitors Authority (LVCVA) estimates the flights will account for $33.5 million in annual economic impact.
The connecting passenger flows at either end of the route will be key to the success of this route. The local demand between Santiago and Melbourne is around 16,000 bi-directional O&D passengers per year, but when you expand to Chile to Australia that grows five-fold to around 100,000 passengers and up to 585,000 passengers when you consider the whole of Central and South America and the Pacific region.
