Richard Maslen has travelled across the globe to report on developments in the aviation sector as airlines and airports have continued to evolve and adapt to changing market conditions. Initially managing the weekly newsletter for respected aviation insurance loss adjuster Airclaims Limited, he later joined aviation media company Key Publishing where he spent almost nine years interviewing many of the industry’s senior players producing content for renowned titles such as Airliner World and Airports of the World. In 2011, he joined air service development specialist Routes (latterly part of UBM) where he developed a complete digital editorial content strategy for the business and has become well respected by the aviation community for his knowledge and insight. In April 2017, he left to establish his own business, Maslen Aviation Consultancy, providing storytelling content production, delivery and promotion support as well as consultancy services on aviation topics. He has already started working independently for a number of clients providing online content, event coverage, conference speaking, media appearances, advice on marketing and live event experience as well as project management on an exciting new content platform.
Hungary is a fast growing tourism market for China, with last year showing a 19 per cent increase of Chinese visitors travelling to Budapest. In fact, estimates suggest a Chinese diaspora of over 40,000 in Hungary and demand or around 90,000 bi-directional passengers per annum.
The airline has already introduced a new cabin uniform, but will now extend this revised look to the livery on its fleet of aircraft, at the same time replacing its long-standing Bird logo with a new symbol highlighting its Chinese origin.
With almost ten years of experience in the aviation business, the carrier, part of the HNA Group and a sister operation to Hainan Airlines and Hong Kong Airlines, has been reinvented to better meet the demands of the local market and enable the group to better compete in the emerging low-cost sector in Hong Kong, a market served by 17 other low-cost carriers.
