Richard Maslen has travelled across the globe to report on developments in the aviation sector as airlines and airports have continued to evolve and adapt to changing market conditions. Initially managing the weekly newsletter for respected aviation insurance loss adjuster Airclaims Limited, he later joined aviation media company Key Publishing where he spent almost nine years interviewing many of the industry’s senior players producing content for renowned titles such as Airliner World and Airports of the World. In 2011, he joined air service development specialist Routes (latterly part of UBM) where he developed a complete digital editorial content strategy for the business and has become well respected by the aviation community for his knowledge and insight. In April 2017, he left to establish his own business, Maslen Aviation Consultancy, providing storytelling content production, delivery and promotion support as well as consultancy services on aviation topics. He has already started working independently for a number of clients providing online content, event coverage, conference speaking, media appearances, advice on marketing and live event experience as well as project management on an exciting new content platform.
Emirates already operates three daily A380 flights into Auckland but up until March 1, 2016 these all operated on a direct, one-stop basis via Brisbane, Melbourne and Sydney. In late January this year it revealed plans to introduce this fourth rotation, the first to operate non-stop between Dubai and Auckland, providing more efficient connectivity between New Zealand and markets across the Middle East, Africa and in to Europe.
The new service will provide 245,000 additional seats per year and is expected to generate an estimated 3,000 jobs in New South Wales and contribute more than AUD$240 million to the local economy. The new service will also provide 84 tonnes of cargo capacity per week in and out of the New South Wales (NSW) capital.
The surge in passengers has been driven by improving yields with seat load factor reaching a high of 86 per cent. This was particularly evident in the airline’s growing international network but was also buoyed by strong domestic sales.
