When five highly regarded and diverse business visionaries all bet on a similar supply chain approach, it certainly merits our attention.

Sales prices for Airbus A320s and Boeing 737s over the past 15 years have barely budged, even as fictional list prices have marched steadily upward.

The companies’ significant business overlap would have raised major concern with regulatory authorities, and even if it had been approved, the merger would have faced the wrath of customers.