Karen has fifteen years'experience in roles covering media relations, public affairs, social media and marketing. She joined Routes in January 2016 after a four-month stint at sister company ASM where she learned about the intricacies of route development. Previous roles include senior press officer at Gatwick Airport.
The route development consultancy Airport Strategy and Marketing (ASM) has worked with the Colombian city of Cartagena to secure its only direct route to Europe.
Airport cities should participate in route development and collaborate more closely with airlines, according to David Stroud, managing director of Airport Strategy and Marketing (ASM).
