Jet Airways has found an innovative way to boost its ancillary revenues by wrapping an aircraft with advertisements for Nokia Lumia 800 smart phones. “This virtual flying billboard, a Jet Airways Boeing 737–800 aircraft, will sport the tile interface of the new Nokia smartphone on its windows, as well as inside the aircraft,” says Manish Dureja, VP-marketing at Jet Airways.
Air India has more trouble ahead as employees threaten a strike and the civil aviation ministry pushes the airline to get its financial situation under control.
Indian low-cost carrier IndiGo says its fleet expansion plans will remain unaffected by the aviation regulator’s recent concerns about the operational and financial viability of local airlines. The airline is on track to take delivery of 12 Airbus aircraft this year, Aditya Ghosh, president of IndiGo, says.