Adrian is Auckland bureau chief for Aviation Week, based in New Zealand. He covers commercial aviation in the Asia-Pacific region.
Adrian was previously based in Aviation Week’s Washington office for nine years, writing for a range of the group’s publications and covering many aspects of the commercial aviation industry. He has won Australasian and international awards for his aviation writing.
Prior to joining Aviation Week in 2002, Adrian covered aviation industry and policy issues for two other publishing companies in Washington. He has also worked for newspapers in Texas and New Zealand, covering a wide range of topics. Adrian graduated from Auckland University with a degree in history and English in 1992.
Bradley Perrett, Adrian Schofield, Leithen Francis
Asia-Pacific airlines are focused on tapping into the strong demand growth projected for their region. But the vast potential of these markets means competition is fierce, and while strategies vary, the common theme is that bold moves are considered necessary for airlines to prosper. China is still viewed as the major prize, although opportunities abound elsewhere in Asia. Even the more mature Pacific-Rim airline markets such as Japan and Australia offer growth prospects.
