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ATW Photo Gallery: LATAM new branding May 2016

Linda Blachly
LATAM/Marcio Jumpei
LATAM/Marcio Jumpei
LATAM/Marcio Jumpei

São Paulo–Guarulhos International Airport

LATAM/Marcio Jumpei

São Paulo–Guarulhos International Airport

LATAM/Marcio Jumpei

São Paulo–Guarulhos International Airport

LATAM/Marcio Jumpei

New uniforms.

 

 

LATAM/Marcio Jumpei

São Paulo–Guarulhos International Airport

LATAM/Marcio Jumpei
LATAM/Marcio Jumpei
LATAM/Marcio Jumpei
LATAM/Marcio Jumpei
LATAM/Marcio Jumpei

New uniform

LATAM/Marcio Jumpei
LATAM/Marcio Jumpei

São Paulo–Guarulhos International Airport

LATAM/Marcio Jumpei

São Paulo–Guarulhos International Airport

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LATAM, the new brand of LAN and TAM, operated its first commercial flights May 6, coinciding with the unveiling of its new image in 14 airports around the world. All the photos were taken at São Paulo–Guarulhos International Airport.

Beginning in May, passengers will also see the new LATAM identity in 13 airports: Bogotá, Brasília, Buenos Aires/Ezeiza, Guayaquil, Lima, Madrid, Miami, New York/John F. Kennedy, Quito, Rio de Janeiro/Galeão, Santiago, São Paulo/Congonhas, São Paulo/Guarulhos and Washington, D.C./Dulles.

Changes at airports will range from new signage at check-in counters and ticket desks to LATAM boarding passes and baggage tags as well as the new-look VIP lounges.  In line with the aircraft rebranding, the roll-out across all airports where the company operates should be concluded within three years.

Linda Blachly

Linda Blachly is Senior Associate Editor for Air Transport World and Aviation Week. She joined the company in July 2010 and is responsible for producing features for Air Transport World’s monthly magazine and engaging content for the aviationweek.com. She is based in the Washington DC office.

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