Gulf Air has joined the trend of airlines developing new revenue streams by launching private charter services using its mainline aircraft.
The Bahraini flag carrier private has created “Boutique Charters,” allowing the booking of private direct charter flights with personalized itineraries. The new service is available to organizations and individuals including government and corporate delegations, group travel, wedding parties, or for private family holidays, as well as private cargo consignments.
The Muharraq-based airline operates a fleet of Airbus A320neos and A321neoLRs, plus Boeing 787-9s. All will be available for the new service.
In 2019 Gulf Air announced it would be following what it described as a boutique business model concept, in an attempt to differentiate itself from the Gulf mega-carriers carrying larger volumes of passengers. The policy aimed to reinforce its focus on product and customer experience. The company said Nov. 1 that the new charter service was derived from this business model, with the aim of offering its boutique services to a more niche clientele.
The new Boutique Charters service will, effectively, create an executive jet environment, with customers able to choose from a number of customized inflight services and preferences including fresh flowers, unlimited Wi-Fi connection, and tailor-made menus.
“This is a major milestone for the national carrier of the Kingdom of Bahrain,” Gulf Air acting CEO Waleed Al Alawi said. “The world has changed so much since early 2020 and every business has to thrive into new ways of extending commerce and expanding its reach to new horizons.”
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