American Airlines’ Approach To Examining Supplier Performance
A version of this article appears in the October 6 issue of Aviation Week & Space Technology. When things go wrong, it is not always the supplier’s fault. Airlines can play an important role in making things right by working differently with their suppliers. John Henke, a professor of marketing at...
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.
Already an AWIN subscriber? Login
Did you know? Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.