An alternative safety demonstration

This is more than your run of the mill comedy cabin briefing; it’s an extremely elegant Emirates performance at Lisbon’s Estadio de Luz stadium.

The roaring of the crowd briefly subsides, as eight smartly-attired Emirates cabin crew take their places in the center of the pitch ahead of the match on Oct. 25.

Bemused is the only way to describe the fans’ reactions, as the briefing begins. But it’s not your typical health and safety announcement.

“We ask you to put your bags securely at your feet and ensure you put your electronic devices away, so you can concentrate on giving your team the ultimate cheer they deserve,” says the voiceover, as the fans begin to buy in to the performance.

“In the event of a goal, scarves will automatically appear from above you. Place the scarf over your head and breathe normally.”

The huge roar of the crowd at the end shows they just won 65,000 fans – and that’s just the ones in the stadium.

You can watch the full video here – the comments suggest this was a huge hit.

Nicely done, Emirates. Nicely done.