A growing number of Asia-Pacific airlines have decided the best response to the low-cost carrier (LCC) challenge is to beat them at their own game. This has led major carriers to start their own LCCs as both an offensive and defensive measure—and nowhere has this been more evident than in Singapore. The trend has been spreading around the Pacific Rim for long enough that many of these LCCs are now relatively mature. As the subsidiaries have grown in size and influence, parent ...


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