Why Are Airlines Behind In Targeting Individual Customers?

Credit: JetBlue
As technology improves, airlines will do a better job of segmenting customers so they can target special offers and perks to loyal or potentially lucrative passengers. While this phenomenon should lead to more revenue, some industry insiders warn that carriers must not abuse the new information they...

Subscription Required


This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login


Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.