For Southwest, 2014 Is A Transformative Year

Credit: Tony Storck/AirlinersGallery.com
A well-known and possibly apocryphal story holds that Southwest Airlines founders Herb Kelleher and Rollin King sketched the carrier’s first route map on a cocktail napkin in 1967. Little could they have known then that the carrier they fought hard to establish would one day have its own typeface...

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