Ryanair Woes Derail Alitalia Bid, Undermine Reputation

Credit: Leon Neal/Getty Images
“Always Getting Better” is the slogan for Ryanair’s corporate strategy, launched in 2014 with the aim of improving the passenger experience and offering more services—such as allocated seats, a mobile app and improved baggage allowance—to further accelerate growth. But after the last few weeks—which...
Helen Massy-Beresford

Based in Paris, Helen Massy-Beresford covers European and Middle Eastern airlines, the European Commission’s air transport policy and the air cargo industry for Aviation Week & Space Technology and Aviation Daily.

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