Ryanair Woes Derail Alitalia Bid, Undermine Reputation

Credit: Leon Neal/Getty Images
“Always Getting Better” is the slogan for Ryanair’s corporate strategy, launched in 2014 with the aim of improving the passenger experience and offering more services—such as allocated seats, a mobile app and improved baggage allowance—to further accelerate growth. But after the last few weeks—which...
Helen Massy-Beresford

Based in Paris, Helen Massy-Beresford covers European and Middle Eastern airlines, the European Commission’s air transport policy and the air cargo industry for Aviation Week & Space Technology and Aviation Daily.

Subscription Required


This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login


Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.