Philippine Airlines Puts Faith In Premium Product

Credit: Michael B. Ing/airlinersgallery.com
How does a legacy airline compete in a market increasingly dominated by low-cost carriers? In the case of Philippine Airlines (PAL), the answer is not by taking on its budget rivals at their own game, but by sharpening its focus on markets and customer segments where it retains an advantage. This...
Adrian Schofield

Adrian is a senior air transport editor for Aviation Week, based in New Zealand. He covers commercial aviation in the Asia-Pacific region.

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