Mergers Allow Virgin Australia To Enter New Markets
March 10, 2015
Airlines find many reasons for merging with rivals, such as scale advantage, cost synergy, and filling geographic network gaps. However, Virgin Australia provides an example of another kind of merger rationale, acquiring carriers with the specific business models it needs to become a force in new...
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.