SITA appoints David Lavorel new CEO

SITA has appointed David Lavorel as its new CEO.

Under his leadership and vision, SITA will continue to lead a strategic change for the industry, helping its customers implement digitalised and smart solutions.

Over the past 20 years at SITA, Lavorel has served in a range of senior roles, most recently as CEO of SITA airports and borders. He also served as CEO of SITA for aircraft, where he pursued a strategy to extract the full potential of the connected aircraft for SITA's airline customers. As senior VP corporate development and head of the CEO office, Lavorel’s responsibilities included executing the company's growth and development plans.

Dr Omar Jefri, SITA Board Chair, said: “The air transport industry has been through an incredibly turbulent period. As we look to recovery, digitalisation of the industry is a key focus. David’s experience and knowledge of both the industry and SITA will be instrumental in cementing SITA’s position as a trusted partner, working with our shareholders to shape the future direction of the organisation.”

Adib Charif, SITA Council President, said: “David brings a deep conviction and commitment to delivering SITA’s vision as a vital industry partner. The SITA Council looks forward to working closely with him.”