Latam Group Looks For Further Synergies

Credit: Latam

Brazilian airline TAM is famous for giving passengers candy as they board. While it is a great brand- and loyalty-building exercise in a very competitive market, it also prolongs the boarding process by an average of 4 min., which adds up during the course of a day when an aircraft is flying eight...

Subscription Required


This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login


Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.