Airlines increasingly talk about personalizing individual passengers’ journeys being the way to draw in more traffic, by making a flight an “experience.” But how does that square with the belief that aircraft seats have become a mere commodity—especially in short-haul travel? JetBlue Technology...
Subscription Required
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.
Already an AWIN subscriber? Login
Did you know? Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.