Iberia Reinvents Itself: Can Rival Air Europa Keep Pace?
Credit: joepriesaviation.net
Iberia has returned to profit after years of losses and burning cash, but the restructuring of the Spanish airline is not over. The ever-increasing strength of low-cost carriers (LCC) in Spain—they now hold a 50% market share—and rival Air Europa’s ambition to expand its Latin American footprint...
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