Gulf Air launches new TV campaign

TV viewers in Bahrain are to hear greater detail about why their countrymen love the national airline.

Gulf Air just launched a major new local advertising campaign – Straight from the Heart - which it says is designed to win the hearts and minds of its customers.

The campaign, created in-house by the airline’s creative team and shot locally, will run across key commercial television networks, along with support advertisements on radio, online, and on billboards. The documentary-style ads feature actual Gulf Air passengers, who candidly - and without scripting -- describe their travel experiences with Gulf Air.

Gulf Air Senior Manager Marketing Shehab Saeed commented, “We wanted to break away from the traditional airline advertising in the region, which is either aspirational or promotionally driven; this ‘straight from the heart’ campaign engages with our audience directly and emotionally. We are the first airline in the region to run a testimonial campaign that features real people from various walks of life talking about their real experiences in their own words.”