Firefly Floats Like A Butterfly, Stings Like A Bee

Credit: ATR
When Malaysia Airlines (MAS) started Firefly in 2007, AirAsia Group CEO Tony Fernandes predicted the new venture would fail. He also mocked the name, saying a firefly is the insect with the shortest lifespan. Six years on, Firefly is alive and prospering, having found a niche and refrained from...

Subscription Required


This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login


Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.