Etihad's TV ad succeeds on digital channels

Etihad's new global TV commercial called "Why?" is hitting tens of thousands of new viewers through the internet.

The ad, which launched on June 1st and features an Etihad A340 towing a banner in a slow pass over the beaches of Saadiyat Island is now being aired on You Tube and quickly ammassed more than 40.000 viewers.

The new commercial is based on the fact that Etihad Airways is the fastest growing airline in aviation history and during its first eight years of operation more people have switched to Etihad Airways than to any other global airline in history and focuses on why more than 40 million people have chosen to fly with Etihad Airways rather than industry competitors.

A link to the airline's Facebook page shows the passenger numbers increasing by the second - as well how many cups of coffee they have drunk

To see for yourself go to: http://www.youtube.com/watch?v=PdAPumCzXKs