One of the most popular aspects of this year's World Routes was the additional programme of presentations that ran alongside the traditional one-to-one meetings. These explored a variety of pertinent subject, although the social media briefings were of particular interest to many delegates.
Social media is an important discusion point within most businesses at the moment and within the aviation industry it is changing the face of how many organisations communicate with existing and potential customers.
The dedicated Social Media briefings at World Routes in Berlin explored how social media is being used in the industry at the moment with presentations from key industry experts in the field, together with first-hand accounts from airlines and airports explaining how it works for them.
If you missed these presentations or simply want refreshing of their content, we have uploaded them to Routesonline so you can view tham at your own leisure.
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