Tourism Leaders to Unite in Seville to Tackle Overtourism and Drive Sustainable Growth
Tourism leaders will gather in Seville on April 7 for the inaugural European Tourism Seasonality Summit, a landmark event aimed at addressing the growing challenge of overtourism and promoting sustainable practices across the industry.
Hosted in partnership by Routes and Low Season Traveller, the summit will bring together key voices from the travel, leisure, destination, technology, and hospitality sectors. Participants will collaborate to develop actionable strategies to reshape the traditional seasonality curve, fostering more balanced and responsible tourism growth throughout Europe.
Confirmed speakers include:
- Adolfo Reyes, Head of Membership & Associates, WTTC
- Miguel Gallego, Head of Marketing and Communication, European Travel Commission
- André Miguel dos Santos Varges Gomes, President, Algarve Tourism Association
- Emilio José Inés Villar, Head of International Tourism, The Data Appeal Company
- Tarek Habib, CEO, Murmuration
- Jaume Adrover, CEO, GPA
- Andrea Grisdale, CEO, IC Bellagiio
- Yrjötapio “Y.T.” Kivisaari, CEO, Visit Oulu
- Petra Stušek, Managing Director, Visit Ljubljana
- Dimitris Palaiogiannis, Founder, Eudaimonia Tourism Non-Profit Organisation & Zorbabook
- Ben Lyman, Head of Communications and Research, Travel Foundation
The rising demand for sustainable tourism practices has fueled efforts to reduce the negative impacts of peak-season travel on local communities, while encouraging greater uptake of off- and shoulder-season opportunities. The one-day summit will examine Europe’s tourism landscape and strategies that can be implemented to flatten the seasonality curve.
Topics that will be examined include:
- Strategies required to mitigate the impact of economic pressures and inflation on travel decisions
- Initiatives to encourage demand for off-peak and shoulder-season travel
- The role of data analytics and AI in identifying untapped markets and optimizing route networks to support consistent tourism flows throughout the year
- Exploring Advanced Air Mobility (AAM) solutions to strengthen connectivity between major hubs and secondary/tertiary destinations
- Roadmaps for adapting tourism offerings to meet evolving climate-related challenges and opportunities
The European Tourism Seasonality Summit will take place on April 7, 2025, at the Fibes Conference and Exhibition Centre in Seville, Spain.
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