Building on the success of the extensive programme last year in Berlin, Routes Talks will return for the 18thWorld Route Development Forum in Abu Dhabi later this year. The Routes Talks Seminar Theatres are a unique space for briefings, presentations and discussions which are located in the Networking Village and open to all delegates.
Tourism continues to be an area of growing importance in the field of route development and the Routes Talks Tourism Theatre will return this year to play host to a series of Ministerial Destination Briefings and presentations from major tourism destinations or travel organisations.
The Tourism Theatre programme already includes a session given by TripAdvisor. The world’s largest travel website which holds significant data on every destination in the world and has over 52m unique users, will share their insights at Routes Talks Tourism this year. Amongst the other sessions confirmed so far in this theatre will be a panel discussion entitled; Enhancing the Links between Aviation & Cruising. New for 2012, this session will bring industry leaders and experts from aviation, cruise, tour operators and tourism authorities together on one stage. Other Sessions will feature; The Seychelles Ministry For Tourism - Honourable Minister Alain St Ange, Minister for Tourism, The Seychelles, Turismo De Tenerife and Texas Tourism.
Other Routes Talks theatres include the highly topical Online Marketing & Social Media Theatre which will help to address the explosion in the use of social media for marketing, sales promotion and customer relations of air routes. It will address the impact social media is having on how air routes will perform and will allow attending delegates to hear presentations from key personnel from airlines and airports who are using social media to drive route announcements and market their existing routes.
The speakers in this theatre will give an insight into how airlines and airports are winning, keeping and marketing such routes. So far confirmed speakers include Donovan Creative and Amsterdam Airport Schiphol with topics ranging from; Social Media and Mobile Strategies to Web Content & Design and Web Analytics. This is a great opportunity to invite team members who may not usually come to World Routes and special rates are available for those wishing to bring new delegates to the event to participate in this programme.
The Routes Talks Industry Suppliers Theatre will give attendees the chance to discover the latest insights into data and technologies, hear from aircraft manufacturers such as Bombardier as to their future developments and learn from consultants such as ASM and data providers like OAG the best techniques to give your organisation a competitive edge.
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