Routes Europe provides a meeting place for airports, airlines, tourism authorities and other stakeholders engaged in the planning of future European air services. The event moves to a different city every year, allowing aviation industry decision makers to experience the airport and destination offer at first hand.
Hannover is a centre of commerce in northern Germany and the capital of Lower Saxony. The state of Lower Saxony has a thriving automotive industry (including Volkswagen’s headquarters and main plant) and it is a powerful driver of the German economy, contributing 8.5% of GDP in 2015 (€ 258.5 billion).
The region is also home to international brands such as Continental, TUI Group, Sennheiser, Jägermeister, commercial aero engine business MTU Maintenance and steel manufacturer Salzgitter AG.
Lower Saxony’s scenery has helped to make tourism an important part of the economy. The East Frisian Coast and Islands, Lüneburg Heath nature reserve and picturesque towns such as Hamelin (the inspiration for the tale of the Pied Piper of Hamelin) helped the region to achieve more than 40 million overnight visitor stays in 2015.
Hannover Airport handled 5.5 million passengers last year and it is one of only three German airports that operates 24 hours a day. Recent new routes include Norwegian Air Shuttle’s Alicante, Malaga and Palma de Mallorca services, plus Wizz Air’s flights to Budapest and Belgrade.
The Hannover event will mark a return to Germany for the Routes business - the global World Routes forum was previously held in Berlin in 2011.
Steven Small, brand director at Routes, said: “We are excited to return to Germany for Routes Europe. Hannover’s reputation as a centre for international exhibitions and trade fairs make it an ideal destination for the event, which is growing larger every year.
“The event will provide a platform for the host team to showcase Lower Saxony’s attractions, enabling Hannover to compete with other airports on both a national and international level.”
Routes Europe 2019 will be hosted by Hannover Airport with the support of the Lower Saxony state government and Hannover City Council.
More information about Routes events can be viewed at routesonline.com
Routes Europe 2019, 8-10 April 2019, Hannover Congress Centrum, Hannover, Germany.
-ENDS-
Notes to Editors:
- Routes events are unique forums dedicated to the development of new air services. They revolve around pre-scheduled meetings, an exhibition and a conference. Three ‘regional’ route development forums are held between February and April in the Americas, Asia and Europe, with the flagship World Routes event taking place in September.
- Routes events are organised by UBM plc. UBM is the largest B2B event organiser in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visitubm.com for the latest news and information about UBM.
For more information contact:
Karen Reeves
Communications & Content Marketing Manager
Routes, UBM EMEA
T: +44 (0)161 234 2721
M: +44 (0)796 6405 105
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