PLAY Building Hub-And-Spoke Network With New U.S. Route

Credit: PLAY
Iceland’s PLAY is launching a third U.S. route during the summer season as CEO Birgir Jónsson seeks to advance the startup LCC’s connecting strategy between Europe and North America. The airline, which is building a hub-and-spoke network out of Reykjavik Keflavik (KEF), has so far focused on adding...
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