Direct Air Expands its Presence at Myrtle Beach

Independent US carrier Direct Air has announced plans to inaugurate flights from Myrtle Beach International Airport to Hagerstown, Md., and Lakeland, Fla bringing its network from the South Carolina coastal resort city to ten destinations. The airline will offer two flights per week initially but Bill Keilman, a managing partner and Chief Financial Officer, Direct Air suggested additional frequencies could be added. "We'll check our demographics, and if it's successful, we'll increase service," he said.

The new links will commence from June 23 with the Hagerstown flight serving the Washington and Baltimore area and the Lakeland service the Orlando and Tampa-St. Petersburg areas. The latter will also target South Carolina visitors who want to vacation in Florida with Bill Keilman claiming both areas are underserved by airlines.

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NOTE: Schedule data extracted from Flightbase for week commencing April 14, 2011; Traffic data extracted from IATA BSP system for the year ending January 2011.