Argentina's low-cost market grows but challenges remain

More than three million passengers have travelled on low-cost airlines in Argentina since the country’s first budget carrier began operating commercial flights in January 2018, according to new figures released by Argentina’s Ministry of Transport.

The department said the milestone was reached in September 2019, with between 15 and 20 percent of those passengers having boarded a plane for the first time.

Since president Mauricio Macri took office in late 2015 the government has taken a much more supportive stance towards the aviation industry, and a less protective one towards state-owned national carrier Aerolineas Argentinas.

Macri has allowed airlines to expand domestically by approving hundreds of new domestic routes, as well as removing minimum price caps for fares. The policies have encouraged more Argentinians to take to the skies, switching from bus to air travel.

Flybondi became Argentina’s first LCC to launch when 189 passengers travelled from Córdoba to Iguazu on 26 January 2018, while Norwegian Air Argentina made its inaugural flight on 16 October, linking Buenos Aires’ Aeroparque Jorge Newbery with Cordoba.

JetSMART Argentina became the country’s third budget carrier on 10 April 2019 with its service between El Palomar and Mendoza. A fourth operator, Buenos Aires International Airlines, has also obtained a government concession to fly 178 domestic and international routes from Ezeiza International Airport.

The latest statistics show that Argentina’s airlines welcomed 1.33 million passengers in September 2019, 41 percent higher than the same month in 2015. The figure was also a 6 percent increase on September 2018 and followed an all-time record month of 1.5 million passengers in August 2019.

OAG Schedules Analyser data reveals that Flybondi, Norwegian Air Argentina and JetSmart Argentina together accounted for a combined 18.2 percent of weekly domestic seat capacity during September 2019.

Argentina’s Ministry of Transport also said that during the month, 148,000 passengers connected directly between airports in the country’s provinces, without passing through Buenos Aires. This represents a rise of 118 percent compared with September 2015. Córdoba - Salta is the busiest of these routes, with about 14,000 two way passengers in September 2019, 33 percent more than the same month last year.

In November, JetSMART Argentina plans to introduce five new domestic routes, including service to/from Buenos Aires, Iguazu and Rosario. Norwegian Air Argentina has also added five new routes in recent weeks, flying from Buenos Aires Aeroparque to Comodoro Rivadavia (5 weekly), Jujuy (2x), Puerto Madryn (2x), Trelew (2x) and Ushuaia (2x). In addition, it has increased frequencies on routes from Buenos Aires Aeroparque to Neuquen and San Carlos de Bariloche.

Not to be outdone, Flybondi said it has identified a further 15 destinations it plans to fly to from Buenos Aires. This week it is opening an international route between Buenos Aires's El Palomar Airport and Rio de Janeiro Galeao, initially operating three times per week on board Boeing 737 aircraft. Frequencies will rise to four-weekly in December and January.

The expansion of the three LCCs means there will be more than 19.6 million domestic seats available in Argentina this year, up from 16.5 million in 2017 before the introduction of budget operators. Aerolineas Argentinas remains the largest airline in the country’s home market, but its share of domestic seats has declined from about 75 percent in 2017 to 64 percent this year.

However, while Argentina’s low-cost market continues to grow, political uncertainties could derail the expansion. The country’s general election takes place at the end of October, with Macri’s chances of being re-elected looking increasingly slim.

David Casey

David Casey is Editor in Chief of Routes, the global route development community's trusted source for news and information.