Virgin Australia to repurchase 35% stake in loyalty program

Credit: Rob Finlayson
Virgin Australia has moved to reverse the partial spinoff of its loyalty program, reaching a deal to buy back the stake it had previously sold.Virgin on Sept. 16 confirmed it had entered negotiations to repurchase the 35% stake in its Velocity frequent flyer program held by investment company...

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.