The UK’s Advertising Standards Agency (ASA) has upheld complaints that a radio advertisement relating to Virgin Atlantic’s much-publicized 100% sustainable aviation fuel (SAF) flight in November 2023 was misleading about the flight’s environmental impact. Virgin Atlantic operated the world’s first...
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UK Watchdog Says Virgin Atlantic’s 100% SAF Ad Was Misleading is published in Aviation Daily, an Aviation Week Intelligence Network (AWIN) Market Briefing and is included with your AWIN membership.
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