UK Watchdog Says Virgin Atlantic’s 100% SAF Ad Was Misleading

Virgin Atlantic Flight 100
Credit: Virgin Atlantic
The UK’s Advertising Standards Agency (ASA) has upheld complaints that a radio advertisement relating to Virgin Atlantic’s much-publicized 100% sustainable aviation fuel (SAF) flight in November 2023 was misleading about the flight’s environmental impact. Virgin Atlantic operated the world’s first...
Helen Massy-Beresford

Based in Paris, Helen Massy-Beresford covers European and Middle Eastern airlines, the European Commission’s air transport policy and the air cargo industry for Aviation Week & Space Technology and Aviation Daily.

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