CEO Bob Jordan announced an expansion of Southwest’s loyalty reward tiers and redemption options at a recent media event in Dallas and discussed plans for further change.
Credit: Christine Boynton/AW&ST
In branding its first-ever airport lounges as the Icon network, Southwest Airlines was choosing to nod to its past. “This Icon name is very intentional,” Chief Customer and Brand Officer Tony Roach said at an Oct. 15 media event in Dallas. “We have an iconic brand, we have an iconic founder that has...
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