Southwest Looks To Maximize Pricing Of New Products

Southwest Airlines
Credit: Southwest Airlines
Now that a raft of new revenue streams is firmly in place, Southwest Airlines’ next step is optimizing pricing of those products. The second quarter was the first in which all its new offerings were contributing throughout, Southwest CEO Bob Jordan said during a July 23 earnings discussion. During...
Lori Ranson

Lori covers North American and Latin airlines for Aviation Week and is also a Senior Analyst for CAPA - Centre for Aviation.

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