Southwest Airlines Enters 2026 Trading Pace For Scale

wings club luncheon speakers

CEO Bob Jordan (center right) at the Wings Club in New York.

Credit: Christine Boynton/Aviation Week Network
NEW YORK—After launching into a plan for transformation with a flurry of initiatives in 2025, Southwest Airlines anticipates a more measured rollout in 2026. But what it lacks in matching this year’s pace it may perhaps make up for in scale, as initiatives under consideration represent larger shifts...
Christine Boynton

Christine Boynton is a Senior Editor covering air transport in the Americas for Aviation Week Network.

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