Saudia’s Rebranding Leaves Experts Guessing
Credit: Saudia
If there is one clear thing about Saudia’s rebranding, it’s that very little is clear. Analysts are currently having to apply “best guess” appraisals of the changes at the Jeddah-based airline; however, it does seem clear that the rebrand is an attempt to keep the airline relevant, and perhaps...
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