A flyadeal Airbu A320neo.
Credit: Airbus
HAMBURG—Former CEO of Saudi Arabian LCC flyadeal Steven Greenway, speaking at the Aircraft Interiors Expo (AIX) on April 14, said airlines’ pursuit of personalization of flights to create and reinforce customer loyalty has largely been a waste of time. Greenway opined that a better policy is to do...
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Personalization Isn’t Working, Says Former Flyadeal CEO Greenway is published in Aviation Daily, an Aviation Week Intelligence Network (AWIN) Market Briefing and is included with your AWIN membership.
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