French Blue changes name after US LCC JetBlue objects

Credit: French Blue/Twitter
French low-cost, long-haul carrier French Blue is changing its name to French Bee to avoid legal problems after objections about its name from US LCC JetBlue Airways . “French Blue came up against objections from an American operator, which claims that because its brand came first, it has the...
Helen Massy-Beresford

Based in Paris, Helen Massy-Beresford covers European and Middle Eastern airlines, the European Commission’s air transport policy and the air cargo industry for Aviation Week & Space Technology and Aviation Daily.

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