Eyeing New Era, Alaska Airlines Advances Premium Global Vision

aircraft seating display

Alaska plans to feature a new four-class configuration on a subset of its future Boeing 737 MAX 10s, with at least 45% of the seats in premium cabins.

Credit: Christine Boynton/AW&ST
In 1986, Alaska Airlines was providing direct service to 30 cities in Alaska, Arizona, California, Idaho, Oregon and Washington and beginning to integrate Jet America Airlines and Horizon Air into a recently formed Alaska Air Group. The moves came as Alaska planned for continued “profound changes”...
Christine Boynton

Christine Boynton is a Senior Editor covering air transport in the Americas for Aviation Week Network.

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