‘Deidentified’ Spirit Airlines Data Auctioned To Google For $10M

Spirit jets Goodyear AZ 2026
Credit: Rebecca Noble/Getty Images
Spirit Airlines, continuing to liquidate its remaining assets, has agreed to sell deidentified data to Google, for $10 million. The transaction, which remains subject to court approval, would include deidentified employee communications along with other datasets related to productivity and...
Christine Boynton

Christine Boynton is a Senior Editor covering air transport in the Americas for Aviation Week Network.

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